Effective Date June 25, 2026

This Privacy Policy is issued by Mount Beulah Hotel, Inc. d/b/a the Jarrett House (the “Jarrett House”, “we”, “us”, or “our”), and applies to the operations of the Jarrett House and any affiliated entities regarding information collected and used by the Jarrett House in the course of its business. The Jarrett House is committed to protecting the privacy of our guests, visitors, and website users. This policy explains how we collect, use, disclose, and protect your information when you interact with us including when you make reservations, stay at our property, visit our website, or otherwise communicate with us.

By using our services or providing us with your information, you acknowledge that you have read this Privacy Policy and understand how your information will be collected, used, and disclosed as described herein.

1. INFORMATION WE COLLECT

In your use of our website and during your stay, we may collect certain information. This information includes, but is not limited to, the following: 

a. Personal Information. We may collect personal information that you voluntarily provide to us, including:

  1. Full name
  2. Email address
  3. Telephone number
  4. Mailing or billing address
  5. Demographic information (gender, age, nationality, etc.)
  6. Payment information (processed securely through third-party providers)
  7. Government issued dentification information (when required by law or for check-in)

b. Reservation Information. In connection with your stay at the Jarrett House, we may collect:

  1. Reservation details (dates, room type, preferences)
  2. Special requests or accommodations
  3. Transaction and billing information
  4. Communications with our staff
  5. Records of purchases and invoices

c. Automatically Collected Information. When you interact with our website or systems, we may collect:

  1. IP address
  2. Browser type and device information
  3. Pages visited and usage data
  4. Cookies and similar technologies 
  5. Website usage data (via cookies or similar technology)

In some cases, we may receive this information from a third party, such as when you book through an online travel agency or hotel booking site.

2. USE OF INFORMATION

We use your information for legitimate business purposes, including but not limited to: (a) processing and managing reservations and guest stays; (b) communicating with you regarding your bookings or inquiries; (c) providing customer service and responding to requests; (d) improving our services, operations, and guest experience; (e) processing payments; (f) maintaining the security and safety of our property; (g) complying with applicable legal, tax, regulatory, and recordkeeping requirements; and (h) in connection with a merger, sale, transfer, or other disposition of the Jarrett House or its assets. 

This information may also be used for aggregated trend and statistical analysis and for showing you more relevant advertisements and messages. In some instances where we have your consent or where permitted by applicable law, we may send you marketing communications (which may include text messages) for products and services that we believe would be relevant to you. We also may use information related to your stay to display targeted advertisements on our website or on third party websites or to send you more relevant messaging.

3. SHARING AND DISCLOSURE OF INFORMATION

We do not sell your personal information, and we share your information only as necessary, including the following circumstances: (a) with trusted third-party vendors who assist with reservation systems, payment processing, IT services, and operations; (b) when required by law, regulation, or legal process, including in response to a subpoena or similar legal request; and (c) to protect the rights, property or safety of the Jarrett House, its guests, or others. All third-party service providers are expected to maintain appropriate confidentiality and security safeguards.

There may be other times when we collect and use personal information, for example if you choose to participate in one of our competitions or sweepstakes, sign up to receive our newsletters or other special offers and promotions, or participate in one of our other services. In these instances, we will collect information from you for running and administering the respective competition, sweepstakes, or service that you have elected to participate in. The information collected may include personal details such as your name, address, and contact information, as well as certain demographic information. In each case, we will collect, use and secure your information in a manner consistent with the general principles set out in this Privacy Policy unless otherwise noted.

4. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. These measures include secure systems, limited access controls, and the use of reputable third-party service providers. However, no system is completely secure, and we cannot guarantee absolute security of your information.

5. COOKIES AND SIMILAR TECHNOLOGY

Our website may use cookies and similar technologies to improve website functionality, personalize user experience, and analyze traffic and usage patterns. You may choose to erase or disable cookies through your browser settings, although doing so may affect certain features or functionality of our website. Please refer to your browser instructions to learn more about these functions.

6. DATA RETENTION

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with applicable legal, accounting, or regulatory requirements, and resolve disputes and enforce agreements.

7. SOCIAL MEDIA

We may use various social media features such as the Facebook or Instagram “Like” button on our website. Certain information may be shared or otherwise provided to us through your use of these features in conjunction with our services and programs. Subject to your account and privacy settings, we may also be able to see information that you post when using these social media platforms whether or not you are using one of our services. In some instances, depending on the circumstances, we may contact you on these social media platforms. The information you post on social media sites as well as the controls surrounding these disclosures are governed by the respective policies of the applicable third parties.

Please refer to our Terms and Conditions of Accommodation for additional provisions regarding the use of photographs, social media content, and guest-submitted materials.

8. MANAGING YOUR PREFERENCES AND INFORMATION

In connection with the services we provide, we, and in some cases our third-party service providers, may contact you regarding your reservation or to support other services offered by the Jarrett house. We strive to provide you with the ability to manage the information you share with

us, including how we communicate with you. It is important that you keep your information accurate and up to date and promptly notify us of any changes. 

If you need to update, correct, or request deletion of your information, you may do so through the website or by contacting the Jarrett House directly. Please note that in certain circumstances, we may be unable to delete or modify specific information, including where such information is required to be retained for legal, operational, or recordkeeping purposes, or where it has already been shared with third parties as part of providing our services.

9. U.S. PRIVACY RIGHTS

Residents of certain states, including but not limited to California, Tennessee, Virginia, Colorado, Connecticut, may have rights under applicable privacy laws, including the right to request access to, correction of, or deletion of personal information, subject to certain limitations.

The Jarrett House does not sell or share personal information for monetary consideration. Requests to access, update, or delete personal information may be submitted using the contact information provided below. We will respond to verified requests in accordance with applicable law.

10. THIRD-PARTY WEBSITES 

Our website may contain links to websites that are maintained and/or controlled by third parties. We make no representations or warranties with respect to such third-party websites. We encourage you to review the privacy policies of any third-party websites as their privacy practices may differ from ours.

11. CHILDREN

Our website and services are not intended for individuals under the age of eighteen (18), and we do not knowingly or intentionally solicit or collect personal information from individuals under the age of eighteen (18). If we become aware that personal information has been collected from a minor without appropriate authorization, we will take reasonable steps to delete such information.

12. UPDATES TO THIS PRIVACY POLICY

We may update, change, modify, or amend this Privacy Policy from time to time to reflect changes in our practice or applicable law.  We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, subject to any applicable legal requirements. Any updates will be posted on our website with the revised effective date. Continued use of our services after such updates constitutes acceptance of the revised policy.

For questions about this policy please contact us at info@jarretthouse.com.